We never do something because everyone else is doing it＊
＊We do what's right for you.
We believe in building successful partnerships between experts and businesses. It’s all about the spark. This is often the bit that is overlooked, but if the chemistry is right, greatness will happen and continue to happen. We’ve discovered the formula for this and it’s what we implement into each bespoke strategy.
As human beings we always want to fix everything as quickly as possible, jumping straight into solution. But how do you know the solution is the right one if you don’t really understand what’s underlying the problem?Our process is tried and tested to great effect. It looks like this:
One hour call
Scoping out the challenge and possibilities.
A chance to talk confidentially about the business and where you want it to be vs. where it’s at right now. Essentially by the end of the meeting we’ll know if there’s a shared chemistry and meeting of minds.
Deep dive
Defining problems and exposing opportunities.
Finding out what the business aspirations are leads to an understanding of what you need to grow.
We start by interviewing people across your teams to dig deep and understand how your business works. Progressing next into a deep dive of your marketplace, competitors, your aligned businesses, key target market and new verticals. Our deep dive is crucial to define opportunities, un-tap hidden gems and strengthen weaknesses. This paves the way for a really great strategy that is achievable with the ability to be activated at speed…
Strategy design
Building the roadmap that is right for your business.
Marketing relies on all parts of your business coming together and working seamlessly so we build a plan with clear objectives that meets the needs of each part of your business.
Our plan is staggered by activation pillars to deliver against, KPIs to monitor and measure for success and budget forecast for delivery. We work closely to strength test concepts with managers and make any necessary revisions before signing it off and taking it to the wider team for activation…
Activation
Putting the plan into action. Briefing and aligning team, managing budgets.
This is where our partnership approach really comes into full play. Our team of experts work collaboratively with your team of experts to drive and give support where needed to ensure that the strategy is activated to its full potential.
Managing the budget throughout, we ensure that the activation stays within its parameters, holding part back to ensure that if we need to pivot and adapt at any point, we can. Creating a snowball effect of marketing that drives growth and results exactly where you want and need it…
Delivery
Results measured and analysed, full reporting shared, and strategy adapted as required.
With KPIs set and approved before the activation is launched we constantly monitor results ensuring that key team members have full visuals across them in real-time.
Our team of experts will be measuring and analysing the results, offering them as full reports back to the team with further actions to build and expand upon them, achieving maximum effect within each activation and audience.
Integration
Establishing processes, talent acquisition where needed and mentoring; setting you up for long-term success
With processes for success analysed and managed, we turn our focus onto ensuring your long-term success of both the campaign and your business.
All teams by this point will be aligned on work flow and any talent acquisition needed can be agreed. We assist fully in the procurement of staff and services, supporting with any mentoring, training and onboarding to the campaign where needed.
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'Sarah has a real focus to deliver. Extremely hard working she has driven real change within our business, with significant improvements to our processes. She brings her honesty, enthusiasm, fresh ideas and integrity to every challenge.'
— SHEILA WYE — CEO, VAUGHAN
It all starts with a conversation...
